We have selected 10 amazing people for you – inhabitants of Łódź by choice, who were born in completely different places in the world. And today we’re all in the same Boat!
Our city was and is multicultural. Built primarily by Poles, Jews, Germans and Russians. Today, various cultures mix here, many languages can be heard on the streets. Łódź became home, at least for the time of the war, to over 100,000 people from Ukraine. But apart from these tragic circumstances, expats from many other countries come to Łódź to study, work or for love.
Allan, Anastasia, Aya, Elina, Karin, Larisa, Lilly, Rajat, Said and Tapiwa. 10 faces of our campaign. 10 stories. And various reasons why it is worth choosing Łódź.
This is a small part of the cultures that are present in Łódź. Look around you, listen to the voices in the streets, smile at a stranger. Perhaps you will make them feel more at home.
The campaign was carried out by the HaKoach Association in cooperation with the City of Łódź Office and the Łódź Event Center as part of the JOIN IN! project.
All hands on deck
The campaign was carried out by the HaKoach Association in cooperation with the City of Łódź Office and the Łódź Event Center as part of the JOIN IN! project.
Main Poster
Team:
Eliza Gaust and Dawid Gurfinkiel – concept and coordination
HaWa [Grzegorz Habryn and Aneta Wawrzoła] – photos and videos
Tamara Skalska and Marcin Żychliński – substantive support
Pola Piestrzeniewicz – graphic identification
Iza Zagórska – make-up
Aleksandra Krajewska – Polish and English subtitles
Adrian Sekura – website
Justyna Tomaszewska – PR
ALL HANDS ON DECK!